If you are reading this, chances are you care about where your food comes from and how it’s produced. You want to make sure that the meat and poultry you buy is not only delicious, but also has a positive impact on the animals, farming systems, and the environment.
In today’s world, food has become a complex and often controversial topic, especially when it comes to meat consumption. With so many conflicting opinions and information available, it can be difficult to make the right decisions that align with your values.
So, who are you?
You are someone who makes conscious choices about the food you eat, and who takes the time to research and learn about the production systems that align with your values. You believe that animals should be treated humanely and that the environment should be respected and protected. You are here because you want to make the difference we talk about, our farmers talk about, our audience talks about.
Being an ethical consumer means selecting products that align with your values.
You care about animal welfare, and you look for products from farms that prioritise humane treatment of animals. You’re concerned about climate change, and you choose products from farms that prioritise sustainability and minimise their impact on the environment. We look for those farms too. And we bring them and all they have to offer, to you.
If you are reading this, chances are you care about where your food comes from and how it’s produced. You want to make sure that the meat you buy is not only delicious, but also has a positive impact on the animals and the environment.
It’s important to take the time to understand where your food comes from and how it’s produced. And we understand that making ethical food choices can be challenging, especially when faced with limited time, resources, and information. Our mission is to provide you with the information you need to make informed decisions that align with your values. We believe in transparency and providing facts, not just making it all sound pretty. You’ll find lots of answers on our blog, along with virtual farm tours, behind the scenes information, and ways you can demystify common misperceptions (like the difference between pasture raised chicken and true, ethical meat chickens).
Making ethical choices is not always easy. And it can cost more than you’re used to. That’s why we say ‘eat better meat, and less of it’.
In our fast-paced world, many of the foods we eat are grown or raised with a focus on speed and yield, rather than natural maturity and nutrition. Chickens are raised to market weight in just a few weeks, beef is often ready for consumption after just over a year. Breeding cycles are manipulated, and selective breeding is commonplace.
…eat better meat, and less of it.
However, there are people who are choosing to do things differently. They work with natural systems, taking the time to produce food in a way that prioritises long-term resilience and productivity.
Yes, this approach may take longer, and it may yield less in the short term. But the food that is produced this way is healthier and more nutritious, and it helps to improve the health of our soil, sequester carbon, and retain water. Food that supports a healthier planet. And a healthier you.
